*easybold studio*














HWI - EUREKA!
Media Art Project








Director
Editor







2026
Credits


Media Art Project for 
영인문학관 X 신세계백화점

Creative Director, Musician, Performer: HWI 황휘 @hwhwi_._

Director: 김선영 Sunyoung Kim @tkteasy & 신혜리 Hyeri Shin @goneintheend (too easy…)

Production Assistant: 박주원 Joowon Park @zoodaid , 김현아 Hyuna Kim @conpelocorto

Director of Photography: 김한라 Hanra Kim @hanra_x
1st AC: 남현우 Hyunwoo Nam
2nd AC: 유용환 Yonghwan Yu
3rd AC: 왕영인 Youngin Wang

DIT (Special Thanks): 문서진 Suhjeen Moon @moonment._

Lighting Director: 어윤철 Yuncheol Eo @cinema_paradis0
1st ELT: 노지우 Jiwoo No 
2nd ELT: 정다운 Daun Jung 
3rd ELT: 장영민 Yeongmin Jang 

Projection Mapping: 이안IT 빔플
장광근 Kwang Geun Jang, 이거현 Geo Hyun Lee, 이경주 Kyung Joo Lee, 이찬우 Chan Woo Lee 

Styling: 윤이람 Yiram Yun @yunyiram

Hair & Make-up: 하은빈 EunBin Ha @ha3unbin @bintum___
Crew: 이민서 MinSeo Yi

Interactive Visual Design (TouchDesigner): 신혜리 Hyeri Shin

Edit & VFX: 김선영 Sunyoung Kim, 신혜리 Hyeri Shin (too easy…)

Color: 김선영 Sunyoung Kim


































Feb 1 – Mar 31, 2026
Media Facade, Iconic Zone (10F), Shinsegae Department Store Main Branch, Myeong-dong, Seoul

Feb 16 – Feb 28, 2026
Outdoor Billboard, COEX, Samseong-dong, Seoul

News









AI research exploring the imagery of the flying fish 
as depicted in <Life Is Capital> by Lee O-young. 
(생명이 자본이다, 이어령)
The results were developed into printed costume designs for HWI.